Marketing Basics: Guide to Everything You Need to Know
- What is Marketing?
- Understanding the Marketing Mix and the 4 P’s of Marketing
- 10 Key Areas of Modern Marketing to Understand
- Developing a Marketing Strategy
- Marketing Execution
- Understanding Marketing Measurement and Analytics


Fundamentals of Marketing

[English | Македонски| Shqip]
This course presents the basic concepts of marketing in a way that is understandable to owners of micro and small companies, who in most cases may not have a formal education in economics.

The 10 Key Elements of a Solid and Effective Marketing Strategy

[English]

The course expands on the basic 4/7Ps approach to marketing by presenting the key 10 elements for creating a solid and effective marketing strategy for SMEs.

A One Page Marketing Plan

[English]

The course presents an overview of the components of a one-page marketing plan with a description of all its components and an integrated template that can be immediately used in a company's marketing activities.